Influencer marketing

Social media gave way to a new meaning for the term social capital. Social capital now means how much influence one can effect in society or a group. Originally, the term social capital included when someone opens a door for someone, returns a lost item to a stranger, gives someone directions, loans something without a contract, and any other beneficial interaction between people, even if they don’t know each other. Now with social media giving everyday people a platform to voice their opinions and showcase their talents, this growth in audience and having any influence over this audience has become a symbol of power inRead More →